Wellness spa sector fast growing despite crisis
26 November 2009
Wellness and spa centres that seek health from water were once seen as a luxury for the affluent, but they are gaining fluency among middle-income groups. Especially since the beginning of the economic crisis, sales in the domestic market have increased, say sector representatives.
Reminded of a dim environment, candles, aromatic scents and calming music, Wellness and Spa centres no longer seem to be in the monopoly of the affluent. Representatives say that bringing the sector to the service of the middle-income will contribute much to the national economy.
Tarik Yalcin, the sales and marketing executive at Adam & Eve Hotels, said the common view about the wellness and spa centers has been changing for some time, in an interview with the Hurriyet daily.
"They are not seen as therapy or healing centres any longer, but have been included in the everyday life of the general public," Yalcin said, adding that turning the sector into something for everyone, despite income levels, would have important financial results.
Asli Ergenc, the spa center coordinator of Didim Marina Hotel, agreed with Yalcin that Wellness and Spa centres have become an indispensable part of the accommodation sector, he said.
"Tourism authorities generally agree that Wellness and Spa centres are not just a supplement of holiday packages anymore," Ergenc added.
"Following the current economic crisis, we expect a serious boom."
Source: ANSAmed
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