EasyJet to launch five routes to Turkey in 2010
22 December 2009
EasyJet, one of the world’s leading low-cost airlines, will place a stronger focus on Turkey in the coming year by launching five more routes to Turkey, as the country has a promising aviation sector, Peter Voets, the company’s Switzerland, Austria and Eastern Europe marketing manager, has said.
Speaking to the Anatolia news agency, Voets noted that Turkey has one of the fastest growing aviation sectors in Europe. An inclination of individuals toward traveling in recent years has played an important role in this growth, he remarked, adding that easyJet cannot remain indifferent to this potential.
"Low fare flights in Turkey have a big potential even though their market share is only 3%," said Voets, noting that the Turkish market can easily adapt to low fare flights and customers are more budget conscious -- especially during crises.
EasyJet, the fourth-largest airline in Turkey in terms of seating capacity, has a market share of 7%, he said.
Source: ANSAmed
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