Istanbul 2010 campaign launched
08 December 2009
A new commercial campaign will begin to publicize that Istanbul will be the European Capital of Culture in 2010, Anatolia news agency reports.
At a press conference held late last week at the Ciragan Palace, Istanbul 2010 European Capital of Culture Agency, or AKB, Chairman Sekib Avdagic provided information about the new campaign. Avdagic said that the campaign would start in Turkey on December 11 and abroad in January 2010.
He said that the AKB had long discussions on how to promote the city and tried to find the adjective to best define Istanbul.
“We thought about what this city gives to its residents. The concept that we agreed on was inspiration, and the slogan Istanbul is the world’s most inspiring city emerged”, he said.
Avdagic said that the agency had prepared a national campaign for the people of Istanbul to adopt the title of cultural capital.
“We wished residents to be aware of the city. This is why our starting point was the slogan rediscover. We aim to draw the attention of Istanbul’s people to the dynamism of the city and to the beauties that we become accustomed to”.
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